A GREAT BUSINESS IN TOUGH TIMES
people be interested in reading about King of Shaves?” HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMES They had a point. Why indeed? After all, I’m no Richard Branson, Alan Sugar or James Dyson. I’m not on Dragons’ Den, nor am I worth hundreds of millions of pounds. I don’t have a racy rags-to-riches story that will keep the reader glued to the pages, wondering how I went from zero to hero. Indeed, the King of Shaves brand is still a long way from being the global brand I believe it will be in my lifetime. In short, their point was why would anyone want to read my book?
So I thought about what
So I thought about what they had said and about how to make book interesting and of practical use. HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMESSimply put, I had to get across the point that success is genuinely accessible. It was a challenge to me, and the comments of my family refocused my mind on making this book immensely useful for readers considering how to determine their own destiny, as entrepreneurs or otherwise.
Well, this book is the why and the how I did it, and am doing it today. It is a book designed to give readers an insight into building a brand in the face of formidable competition – in my case Gillette and Schick-Wilkinson Sword two businesses with a combined market capitalization of some $62 billion. These are competitors that most would view as impossible to compete with. Imagine them as rocks weighing 62 billion tons, and you can exert a force of just 1 or maybe 2 tons. How would you dislodge them, disrupt them or break them up?
HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMES
This book is a hybrid. It is partly about me, concentrating on King of Shaves, with a lot of you can do it too’ along the way. HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMES It’s entirely written by me, not ghosted. If you are prepared to engage with me, what I’ve done along with my team and how I’ve done it, it may well prove to be your pass to accessing areas that have previously been closed to you.
Sure, you can google stuff here and ask people questions there, but rarely will successful people (and ) HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMES I guess I’m now regarded as one of them) truly share with you the ‘how to do it and how to get it done’. This is because in the grown-up world there is often a direct link between hatred and competitiveness, whereas as a child you are far more likely to be kindly and collaborative. Therefore, my first piece of advice is to keep an element of the child in you
The value of kindness and collaboration
As we get older, displaying acts of kindness sometimes brings you uncomfortably close to other people. HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMESOften, being kind is viewed negatively by the person to whom you’re extending your kindness. You’re saying ‘let me help you’ and yet they may be too proud to accept your help, believing they should be able to help themselves. They wonder why you’re being kind (‘What’s in it for you?’) and sometimes question the motivation.
When you’re a child, you have yet to develop
When you’re a child, you have yet to develop the concept of distrust. This comes when you are thrust into the adult world of surviving on your own and you develop a wariness of others – a competitive, selfish streak that’s all about you’. But, when you’re a child, before your brain rewires itself, you like to play and collaborate and, often, offer genuine acts of kindness that you do not expect a reward for.
This kindness often leaves many
This kindness often leaves many of us, resurfacing only later in life, when you feel a need to ‘put back’ into society.
The perhaps controversial point I want to make is this. Most people believe that to be a successful entrepreneur or businessperson you must have competitiveness and distrust or hatred in spades. Where kindness and collaboration are concerned, these are considered to be weaknesses.
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